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Privacy Policy

This Privacy Policy explains how Aerial Action, operated by JDA Digital Ltd, collects, uses, stores, and protects personal information when you use our website, contact us, or engage our services. We are committed to protecting your privacy and handling personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Last Updated: 1st February 2026

1. Who We Are

Aerial Action is a trading name and service operated by JDA Digital Limited, a company registered in the United Kingdom.

JDA Digital Limited is the legal entity responsible for the operation of Aerial Action and acts as the data controller responsible for the collection, processing, storage, protection, and management of personal data associated with Aerial Action services and activities.

Any references to “Aerial Action”, “we”, “our”, or “us” within this Privacy Policy refer to JDA Digital Ltd operating under the Aerial Action brand.

2. What Information We Collect

We may collect and process the following information:

Contact Information
When you contact us through our website, email, phone, social media, or enquiry forms, we may collect:

  • Name
  • Email address
  • Telephone number
  • Company or organisation name
  • Any information you voluntarily provide

Project & Service Information
Where relevant to providing our services, we may collect:

  • Filming locations
  • Site access details
  • Project requirements
  • Client communications
  • Booking and scheduling information

Media Content
As part of our photography, videography, and drone filming services, we may capture:

  • Video footage
  • Photographs
  • Audio recordings
  • Images of individuals
  • Vehicles
  • Buildings
  • Business premises
  • Event environments

Website Usage Data
We may automatically collect technical information including:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referral sources

This information helps us improve website performance, security, and user experience.

3. How We Use Your Information

We use personal data for the following purposes:

  • Responding to enquiries and communications
  • Providing requested services
  • Managing bookings and projects
  • Delivering photography and video content
  • Improving our website and services
  • Maintaining business records
  • Ensuring operational security
  • Meeting legal and regulatory obligations
  • Marketing our services where lawful to do so

4. Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases for processing personal data:

  • Legitimate Interests: Processing necessary for operating and improving our business, delivering services, maintaining security, and promoting our work.
  • Contractual Necessity: Processing required to fulfil agreements, bookings, or service requests.
  • Consent: Where consent is required, such as certain marketing communications or specific filming permissions.
  • Legal Obligations: Where processing is required to comply with UK laws or regulatory requirements.

5. Photography, Videography & Drone Filming

As part of our services, Aerial Action may capture, create, edit, process, store, publish, distribute, and promote photography, video footage, audio recordings, and other media content which may include identifiable individuals, vehicles, buildings, business premises, event environments, or other personal data.

Filming and photography may take place at:

  • Commercial premises
  • Public events
  • Business locations
  • Tourist attractions
  • Outdoor environments
  • Private properties with permission

Content may be used for:

  • Client deliverables
  • Marketing and promotional purposes
  • Portfolio and showreel content
  • Social media content
  • Website content
  • Commercial and creative media production

We take reasonable steps to respect privacy and minimise unnecessary collection of personal data during filming operations. Where appropriate, permissions, filming agreements, event notices, property permissions, or consents may be obtained depending on the nature of the project and filming environment.

In certain circumstances, filming and photography may be carried out under legitimate interests where lawful, proportionate, and appropriate to do so. Where individuals voluntarily participate in filming, events, interviews, promotional shoots, or business content creation, we may process and retain relevant media content as part of our legitimate business activities and media production operations.

6. How We Store & Protect Data

JDA Digital Ltd, operating as Aerial Action, takes reasonable technical and organisational measures to protect personal data, project information, and media content against unauthorised access, misuse, disclosure, alteration, or loss.

Portable Technology & Equipment: During active filming operations, transit, or remote work, all portable devices and equipment capable of storing personal or project data (including but not limited to laptops, portable SSD drives, mobile devices, and SD cards) are kept physically secure. All personnel operating on behalf of JDA Digital Ltd are required to keep such devices either on their person or secured within locked equipment cases or vehicles when not in immediate use to prevent loss or unauthorised access.

Paper Document Control: We apply the same strict data protection principles to physical records as we do to digital data. Any physical documents containing personal data (such as signed release forms, printed risk assessments, flight logs, or contracts) are stored securely in locked cabinets with access restricted only to authorised personnel. When physical documents are no longer required for legal, operational, or business purposes, they are securely destroyed via shredding.

Digital data and media content may be stored using:

  • Password protected systems
  • Secure cloud storage platforms
  • Encrypted devices and storage media
  • Secure local backups
  • Access controlled project folders
  • Secure file transfer systems

Access to personal data and project media is restricted to authorised persons, employees, contractors, or trusted service providers involved in delivering our services. Project files, raw footage, edited content, and backups may be retained for operational, legal, archival, portfolio, security, recovery, or future revision purposes unless otherwise agreed in writing.

While reasonable safeguards are implemented, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

7. Third Party Services

We may use trusted third party providers to assist with:

  • Website hosting
  • Cloud storage
  • File delivery
  • Analytics
  • Communications
  • Editing workflows
  • Payment processing
  • Social media platforms

These providers may include services such as:

  • Microsoft
  • Google
  • Adobe
  • Vimeo
  • YouTube
  • Dropbox
  • WeTransfer
  • Meta platforms

Some providers may process data outside the United Kingdom. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

8. Data Retention

We retain personal data and project media only for as long as reasonably necessary for business, legal, operational, backup, or archival purposes.

Retention periods may vary depending on:

  • The type of project
  • Legal requirements
  • Client agreements
  • Operational needs

Raw footage, edited content, backups, and communications may be retained for future reference, revisions, portfolio use, dispute resolution, or ongoing commercial media purposes unless otherwise agreed.

9. Your Data Protection Rights

Under UK data protection law, you have rights including:

  • The right to access your personal data
  • The right to request correction of inaccurate data
  • The right to request erasure in certain circumstances
  • The right to restrict processing
  • The right to object to processing
  • The right to data portability
  • The right to withdraw consent where consent is relied upon

To exercise any of these rights, please contact us using the details below. We will normally respond within one month.

10. Cookies

Our website may use cookies and similar technologies to:

  • Improve website functionality
  • Analyse traffic and usage
  • Enhance user experience
  • Support security and performance

Where required, non-essential cookies will only be used with your consent. You can manage cookie preferences through your browser settings or website cookie banner.

11. Links to Other Websites

Our website may contain links to third party websites or platforms. We are not responsible for the privacy practices or content of external websites.

12. Children's Privacy

Our services are not specifically directed at children. Where filming may involve children or vulnerable individuals, appropriate permissions and safeguarding considerations will be followed where required.

13. Complaints

If you have concerns about how we handle personal data, please contact us first so we can attempt to resolve the matter. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://www.ico.org.uk

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational, or service changes. The latest version will always be published on this page with the updated revision date.

15. Contact Us

If you have any questions regarding this Privacy Policy or how your data is handled, please contact: