Privacy Policy

Last Updated: October 26, 2026

1. Who We Are

Aerial Action is a trading name operated by JDA Digital Ltd, a company registered in the United Kingdom. We are the data controller responsible for your personal data. Our website address is https://www.jdadigital.co.uk.

2. Information We Collect

We may collect and process the following data about you:

• Contact Information: When you use our contact forms or email us, we collect your name, email address, phone number, and any other information you provide in your message.
• Website Usage Data: We collect information about your visit to our website, including IP addresses, browser type, operating system, referral sources, length of visit, page views, and website navigation paths. This helps us understand how our site is used and improve your experience.
• Cookies: Our website uses cookies to enhance functionality and analyse site usage. Please see our "Cookies" section below for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide you with the services you request.
• To improve our website and services based on user feedback and analytical data.
• To comply with legal obligations.
• For internal record keeping and administrative purposes.

4. Information Sharing

Aerial Action (JDA Digital Ltd) does not sell, trade, or otherwise transfer your personally identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

5. Your Data Protection Rights

Under data protection law, you have rights including:

• Your right of access: You have the right to ask us for copies of your personal information.
• Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances.
• Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us using the details below if you wish to make a request.

6. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law.

7. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We advise you to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: info@aerialaction.co.uk
• Address: JDA Digital Ltd, [Your Company Address Here - if applicable/publicly shared]